I know a lot of guys who say they like the "natural look" without realizing that it may be using just as much make-up as a fully made-up face. It's just that the natural look would use more natural colours or pale pink tones compared to deeper, darker colours to create a more "attitude" look.
When a face is shot so close up, creating a flawless natural look is quite a challenge to make sure everything is equal on both sides. On this shoot, the make up artist had to keep running back and forth to balance Amber and my eye brows until she got it just right.
Smoky eyes can make the eye look bigger, more deep set. When I take my make up off after a shoot, I always clean one side first before the other and that's when I realise how much difference the make up made. Makes me feel like a cartoon character out of balance with one big eye and one tiny one ;)
There's no doubt about it that make up enables us to radically change our looks far more than the opposite sex (but fellas, ur welcome to borrow my make up kit if you ever have a fancy dress hehe)
It's important not to lose the plot though. Make up is like a mask. You wear it to a party and you had a lot of fun in character but go home just as "you" and make sure you find a guy who can see past the colours, no matter how gorgeous your face has been painted coz he shouldn't be there for the mask. That's perishable and just a cleanser and wash basin away. He better be there for "you" :)